Saturday, March 29, 2014 at 11:02AM
Michael Raisch is currently the Senior Designer and New Media Director at the sports branding agency Fanbrandz. He collaborates with Major League Baseball’s [MLB] Creative Services to create the season's landmark signature events, from the All-Star Games to the World Series. Recently, he has evolved MLB's conventional event style guides and logo programs for popular social media platforms. In addition, he develops promotional media and short film productions for Fanbrandz
Michael’s design career began at ABC Network Television in 2003 where he interned alongside the network's print group and was later hired as a freelance designer. For five seasons, he was contracted to photograph the ABC Super Sign and Times Square celebrations during their televised program “Dick Clark’s Rockin’ New Year’s Eve.
In 2003 he founded and launched Raisch Studios, a web based company that has since produced photographic tributes, time-lapse films, and short documentaries on events in the New York area.
Most notably, the Smithsonian, Discovery Channel, and Pipeline 39 Entertainment contacted Michael to film and contribute to their televised piece on the historical installation of the spire atop One Word Trade Center. Michael’s camera work and time lapse can be seen in their documentary film “Crowning New York” airing in the summer of 2014. Michael was also recently outsourced to develop the logo for Soledad O’Brien’s production company Starfish Media and created the branding program for her national panel discussion Black in America streamed live by Google.
In 2005 Michael joined the studio of Frederick & Froberg where he worked as a Graphic Designer for seven years. He developed the club identities and uniforms of the Anaheim Ducks, Tampa Bay Rays, and other Major League Franchises.
In 2012 Michael was hired to assist in the launch of Fanbrandz. His current projects there include the branding work for the 2015 All-Star Game hosted by the Cincinnati Reds and a special edition baseball cap developed with musical artist Drake for the October's Very Own festival.
Aside from his professional contributions to the field, Michael's personal passion for American history and global events continues to inspire his work at Raisch Studios. He recently compiled archival footage and interviews into a short film marking 50th anniversary of President Kennedy's assassination. He is currently producing a tribute to the tragic loss of Malaysian Airlines MH370 through images of the aircraft previously captured by aviation photographers around the world.